Affiliates of Paceline Equity Partners Provide Growth Investment to EventLink Group, A Leading National Provider of Experiential Marketing Services

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DALLAS--(BUSINESS WIRE)--Oct 6, 2025--

An affiliate of Paceline Equity Partners, LLC (“Paceline”), a Dallas-based private equity manager, today announced that it has made a significant equity investment in EventLink Group (“EventLink”, or the “Company”), a leading provider of experiential marketing services. Terms of the transaction were not disclosed.

Founded in 2009 and headquartered in Sterling Heights, Michigan, EventLink is focused on planning, executing and measuring high-value and highly complex events for major brands and their agency partners. EventLink’s management team has served a blue-chip client base for over three decades, encompassing Fortune 500 and other enterprise clients across the automotive, government, adult beverage, sports & entertainment and healthcare sectors. EventLink’s management team will remain in place and continue to lead the business.

“EventLink is an established leader in an attractive event marketing sector,” said Sam Loughlin, Chief Executive Officer of Paceline. “The Company’s expanding capabilities in immersive experiences make it a highly compelling platform poised for long-term success, especially in today’s world with so much digital noise. We are excited to partner with the experienced EventLink team to accelerate growth, deepen client relationships, and continue building on the Company’s momentum in the experiential services space.”

Leigh Sansone, Chief Investment Officer of Paceline, added “EventLink is a market leader with an exceptional management team offering truly differentiated services for delivering meaningful brand events. We look forward to supporting the business through its next phase of growth and identifying opportunities on which to expand its national footprint and further differentiate its unique offerings.”

About Paceline Equity Partners

Paceline is a Dallas-based private equity manager focused on value-oriented, opportunistic, and special situations investments across corporate credit, private equity, and real assets. Paceline’s senior leadership team has worked together for nearly 20 years and manages over $1.5 billion in equity commitments on behalf of a global investor base. To learn more, please visit www.pacelineequity.com.

About EventLink Group

EventLink is a national leader in experiential marketing and event technology solutions. Founded in 2009 and headquartered in Sterling Heights, Michigan, the Company designs and executes high-complexity, high-impact programs for Fortune 500 corporations, global brands, and government agencies. EventLink delivers turnkey services across brand activations, product launches, performance driving experiences, training events, trade shows, and digital campaigns. With long-standing partnerships with blue-chip clients such as BMW and General Motors, EventLink has earned a reputation for reliability, creativity, and operational excellence. To learn more, please visit www.eventlinkgroup.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20251005473464/en/

CONTACT: Grace Cartwright/Christina Kohl

Gasthalter & Co.

(212) 257-4170

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA TEXAS

INDUSTRY KEYWORD: PROFESSIONAL SERVICES MARKETING COMMUNICATIONS FINANCE ASSET MANAGEMENT BANKING

SOURCE: Paceline Equity Partners, LLC

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PUB: 10/06/2025 08:00 AM/DISC: 10/06/2025 07:59 AM

http://www.businesswire.com/news/home/20251005473464/en