Afiniti’s AI Pairing Solution Is Now Available on NiCE CXexchange

Audio By Carbonatix

WASHINGTON--(BUSINESS WIRE)--Dec 3, 2025--

Afiniti, Inc., a global provider of artificial intelligence and customer experience optimization, today announced that its patented AI Pairing solution is now available on the NiCE CXexchange, following the company’s onboarding into the NiCE DEVone Ecosystem.

This strategic collaboration brings Afiniti’s outcome-driven AI technology directly to NiCE CXone Mpower, giving enterprises the ability to improve customer retention, sales conversion, and revenue growth – all without retraining agents or disrupting existing routing strategies.

Afiniti’s AI analyzes rich contextual and behavioral data in real time to match each customer with the best available agent for desired business outcomes. Seamlessly layered into CXone Mpower workflows, Afiniti amplifies NiCE’s native capabilities by adding a proven optimization engine that drives measurable improvements.

“Our collaboration with NiCE expands access to Afiniti’s real-time AI optimization through one of the industry’s most trusted CX platforms,” said Brendan McCarthy, Senior Vice President of Partnerships & Alliances, Afiniti. “Together, we’re helping enterprises unlock greater value from every customer interaction – whether that’s higher retention, improved efficiency, or revenue growth – while complementing and strengthening existing CXone Mpower deployments.”

“Afiniti brings a differentiated AI pairing capability that enriches the innovation available to customers through the CXexchange marketplace,” said Dan Belanger, President, NiCE Americas. “By integrating Afiniti’s proven optimization engine with CXone Mpower, we’re empowering enterprises to deliver smarter, more personalized customer journeys that maximize both satisfaction and business results.”

Through NiCE Seller Central and CXone Mpower’s global commercial teams, the partnership will also feature joint marketing initiatives, co-selling opportunities, and solution enablement – helping organizations across industries realize the compounded value of NiCE and Afiniti together.

Afiniti’s patented AI Pairing solution is now available on the NiCE CXexchange Marketplace. To view the listing, click here.

About NiCE

NiCE (NASDAQ: NICE) is transforming the world with AI that puts people first. Our purpose-built AI-powered platforms automate engagements into proactive, safe, intelligent actions, empowering individuals and organizations to innovate and act, from interaction to resolution. Trusted by organizations throughout 150+ countries worldwide, NiCE’s platforms are widely adopted across industries connecting people, systems, and workflows to work smarter at scale, elevating performance across the organization, delivering proven measurable outcomes.

About Afiniti

Afiniti unlocks hidden value across contact centers to achieve higher revenue, better retention and increased lifetime value. Founded in 2006, Afiniti’s patented AI optimization technology accurately predicts how adjustments in an environment, like which agent a customer speaks to, can amount to consistently improved business outcomes. Trusted by global enterprises in telecommunications, financial services, healthcare, and more, Afiniti has generated more than $2.5 billion in incremental annual value worldwide. To learn more, visit www.afiniti.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20251203703570/en/

CONTACT: NiCE

Corporate Media Contact

Christopher Irwin-Dudek, +1 201 561 4442,[email protected], ETAfiniti

Media Contact

[email protected]

KEYWORD: DISTRICT OF COLUMBIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: OTHER TECHNOLOGY TECHNOLOGY TELECOMMUNICATIONS ARTIFICIAL INTELLIGENCE SOFTWARE

SOURCE: Afiniti, Inc.

Copyright Business Wire 2025.

PUB: 12/03/2025 09:05 AM/DISC: 12/03/2025 09:06 AM

http://www.businesswire.com/news/home/20251203703570/en