Mystic™ + UNITY® Introduces New Luxury Model Skincare Spray Booth

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MACEDONIA, Ohio--(BUSINESS WIRE)--May 22, 2025--

Mystic, the trailblazer in automated sunless tanning, proudly unveils a revolutionized Mystic + UNITY booth system, an advanced, full-body skincare experience that redefines beauty treatments. This represents the brand’s first major innovation in over a decade, reaffirming its leadership in the industry. Mystic is part of the INNOVÉ Beauty & Wellness brand portfolio (formerly Sunless, Inc.), the leading premium manufacturer and marketer of spray-tanning equipment, solutions and self-tan skincare products.

The new UNITY booth delivers fully customized sessions with advanced upgrades that set a new standard in science, skincare and technology. It offers expanded options, including WellFit™ Skincare Solutions and natural essential oil fragrances, with added heat for comfort and upgraded MagneTan® technology for smoother, more even coverage.

“UNITY has always been a favorite among salons for its reliability and stunning color results,” said Randy Zeno, CEO of INNOVÉ Beauty & Wellness. “This next-generation upgrade reflects our commitment to deliver the most advanced skincare technology breakthrough in the industry. By integrating WellFit, we are offering businesses and clients additional tools that deliver a more holistic experience.”

WellFit is a full-body skincare treatment delivered in just two minutes from the UNITY booth and may be used as a stand-alone service or an add-on to a tan. This combination of high-tech equipment and integrative skincare helps to keep skin hydrated, improve collagen and protect the skin’s barrier.

“With self-care and performance beauty trending, our sleek new UNITY booth empowers businesses to captivate results-driven clients with premium, flexible skincare—during tanning or as a stand-alone service,” said Nadine Lee Carter, Interim VP of Marketing, INNOVÉ Beauty & Wellness.

The new Mystic + UNITY booth is available to order now. For more information visit www.innovebw.com.

About INNOVÉ Beauty & Wellness

INNOVÉ Beauty & Wellness (formerly Sunless, Inc.) is the premier leader in full-body skin care and spray tan solutions and the power behind the best-known brands — Mystic™, Norvell®, VersaSpa®, and WELLFIT™. These brands collectively account for over 18 million spray treatments annually, provided by more than 7,000 salons, fitness clubs, spas, and professionals worldwide. Founded in 2000, INNOVÉ Beauty & Wellness is a portfolio company of Castle Harlan and Branford Castle, with its headquarters in Macedonia, Ohio.

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CONTACT: Media Contact:

Edwige Buteau

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KEYWORD: UNITED STATES NORTH AMERICA OHIO

INDUSTRY KEYWORD: COSMETICS RETAIL LUXURY

SOURCE: INNOVÉ Beauty & Wellness

Copyright Business Wire 2025.

PUB: 05/22/2025 02:07 PM/DISC: 05/22/2025 02:06 PM

http://www.businesswire.com/news/home/20250522978146/en