Prodigy Care Services Announces Appointment of Colleen Seal to Chief Sales Officer

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AUSTIN, Texas--(BUSINESS WIRE)--Oct 28, 2025--

Prodigy Care Services – a trusted partner for pharmacy benefits management and post-acute care solutions – today announced that Colleen Seal has been appointed to chief sales officer (CSO).

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Colleen Seal, Chief Sales Officer, Prodigy Care Services

In this vital role, Seal will provide strategic leadership and direction for all of Prodigy’s sales functions. She will be focused on expanding the company’s footprint in the workers’ compensation market, building relationships with insurance carriers, third party administrators, self-insured organizations, government agencies, and intermediary organizations.

Seal will also serve as a key member of Prodigy’s executive team, collaborating with other members to closely align sales strategies with the mission, values, and long-term objectives as the company continues to grow.

“We built Prodigy on a simple idea – fix what’s broken in pharmacy benefits management with smarter, faster solutions that improve patient outcomes and put payers first,” said chief executive officer Dr. Del Doherty. “Our idea took off, and today, we are proud to call ourselves leaders in the pharmacy space,” he continued. “As we continue to expand, we must remain dedicated to our clients, building relationships rooted in honesty and trust to develop even better solutions that meet their needs. I am confident Colleen and her team will deliver on that goal.”

For her part, Seal brings more than 30 years of workers’ compensation and auto casualty managed care experience to the role, with deep knowledge across pharmacy benefit management, ancillary services, medical bill review, PPO, and case management.

Her impressive background includes a multitude of leadership roles with well-respected organizations. Most recently, she served as senior national sales executive for Paradigm. Prior to that, she spent time as senior vice president of sales for ProCare Rx, senior director of sales management for Conduent, chief client officer for First Managed Care Option, and vice president of regional sales for Optum.

“I have helped turn strategies, great ideas, and good intentions into results for many organizations and the individuals they serve, but I feel confident saying my best work is ahead of me,” said Seal. “In addition to enabling employers to provide efficient and cost-effective healthcare to their employees, Prodigy’s solutions truly empower employees to live healthy and productive lives. The team is dedicated to delivering success, and it’s a true inspiration for me as I step into this role.”

About Prodigy Care Services

Based in Austin, Texas, Prodigy Care Services was founded in 2020 to bring pharmacy transparency and control to workers’ compensation insurers, third-party administrators, and self-insured/administered employers across the United States . The company’s offerings include pass-through pricing, proactive clinical controls, and a suite of evidence-based clinical tools. For more information, visit prodigycareservices.com, LinkedIn ( linkedin.com/company/prodigyserves ), or call (888) 981-7948.

View source version on businesswire.com:https://www.businesswire.com/news/home/20251028650259/en/

CONTACT: Media Contact:

Jessica Taft McCullough

Taft Growth Marketing

904.576.0113

[email protected]

KEYWORD: TEXAS UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: PROFESSIONAL SERVICES HEALTH INSURANCE HEALTH INSURANCE GENERAL HEALTH PHARMACEUTICAL

SOURCE: Prodigy Care Services

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PUB: 10/28/2025 10:33 AM/DISC: 10/28/2025 10:33 AM

http://www.businesswire.com/news/home/20251028650259/en