Selene Launches First Phase of Selene Cares+ Borrower Assistance Campaign

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DALLAS--(BUSINESS WIRE)--Feb 2, 2026--

Selene Finance LP (“Selene”) today announced the launch of the first phase of Selene Cares+™, a new borrower assistance campaign designed to simplify communication, increase clarity, and empower customers with accessible, educational information when they want it.

The initial phase of Selene Cares+ focuses on enhanced digital outbound communications, delivering educational and informative content that borrowers can access anytime—24 hours a day, 365 days a year. These supplemental on-demand resources allow customers to watch, listen, read, and learn at their own pace, revisit information as needed, and better understand the options relevant to their financial situation.

By leveraging modern digital communication channels, Selene ensures consistent messaging, targeted outreach, and timely information aligned to a borrower’s circumstances—helping reduce uncertainty, and improve understanding when it is convenient for the borrower.

“Borrowers are often overwhelmed during periods of financial stress, and confusion or lack of information can become a barrier to meaningful engagement,” said Joe Davila, Chief Executive Officer of Selene Holdings. “Selene Cares+ reflects our commitment to meeting customers where they are, with clarity, empathy, and transparency. This program is about creating confidence through understanding and ensuring borrowers know we are here to help.”

At the core of Selene Cares+ is a new digital experience that goes beyond traditional servicing communications. Each outreach includes customized microsites and content—such as animated videos and educational modules—designed to guide borrowers through relevant topics. Engagement with this content is measurable and continuously refined to ensure effectiveness and relevance.

“I’ve helped build borrower communication programs before, but Selene Cares+ takes this concept to an entirely new level,” said Douglas Whittemore, Chief Strategy and Growth Officer of Selene. “This isn’t about sending messages—it’s about breaking down barriers to communication and addressing the negative perceptions that sometimes prevent borrowers from engaging. By giving borrowers the ability to learn on their own terms, through intuitive digital experiences, we create a more informative and comfortable path for them to reach out when they’re ready to take the next step.”

The campaign is designed to create a flow of educational materials, ensuring borrowers receive clear, consistent information over time. As borrowers engage to address their situation, the digital experience helps prepare them for productive conversations with Selene’s customer support teams.

“Selene Cares+ reinforces our philosophy that better outcomes start with better communication,” said Jocelyn Martin-Leano, President of Selene. “By delivering consistent, direct, and easy-to-understand information, we are building trust and setting the stage for more meaningful engagement with our customers. This program reflects how seriously we take our responsibility to support borrowers through every stage of their journey.”

Future phases of Selene Cares+ will expand content, personalization, communication channels, and additional borrower self-service capabilities, further enhancing Selene’s ability to engage borrowers with timely, relevant, and actionable information.

About Selene Finance

Selene Finance is a leading specialty mortgage servicer dedicated to delivering thoughtful, compliant, and borrower centric servicing solutions. Through innovation, data-driven strategies, and a focus on borrower engagement, Selene partners with borrowers to create clearer paths forward during complex financial situations.

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CONTACT: PRESS CONTACT

Michele Wixon

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KEYWORD: TEXAS UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: FINANCE PROFESSIONAL SERVICES TECHNOLOGY FINTECH SOFTWARE

SOURCE: Selene Finance LP

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PUB: 02/02/2026 07:00 AM/DISC: 02/02/2026 07:00 AM

http://www.businesswire.com/news/home/20260202121342/en