Sesh+ Raises $40M+ to Redefine the Future of Nicotine

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AUSTIN, Texas--(BUSINESS WIRE)--Sep 4, 2025--

Sesh+, the premium, tobacco-free nicotine pouch brand for adults, today announced it has raised over $40 million in total funding, including a recently closed financing round. The round was led by 8VC and Troy Link, CEO of Jack Link’s, with participation from Electric Feel Ventures alongside a range of strategic investors spanning entertainment, retail, and manufacturing.

Founded in 2020 and based in Austin, Texas, Sesh+ is one of the fastest-growing nicotine pouch brands in the U.S. Products are currently available in top national retailers including Buc-ee’s, Sheetz, Quiktrip, AMPM, Circle K West, and Pilot, with further expansion underway.

“We’re focused on building the highest-quality nicotine pouch experience for adults,” said Max Cunningham, CEO and Founder of Sesh+. “This funding gives us the runway to invest in innovation, scale responsibly, and set a higher standard for the category.”

The U.S. nicotine pouch market is projected to grow from $4B to $49B by 2033, driven by adult consumers seeking smoke-free, spit-free alternatives to traditional formats. Sesh+ stands out with its Three T’s approach - Taste, Texture, and Technology - designed to meet the expectations of modern adult consumers.

Manufactured in Ohio, Sesh+ pouches use a patented, pH-balanced formulation developed by Thomas Ericsson, the inventor behind Zyn. This formulation is designed to deliver consistent nicotine release and a clean, balanced feel. To improve mouthfeel and texture, Sesh+ incorporates MCT oil, a premium ingredient selected based on common user preferences around dryness in the category.

“Sesh is smooth, it just hits right,” said Post Malone, a Sesh+ investor.

Key Milestones & Market Traction:

• American made, with manufacturing in Ohio.
• National retail footprint including Buc-ee’s, Sheetz, Quiktrip, Pilot, AMPM, Circle K West
• Strategic investors include: Post Malone, Diplo, Zach Bryan, Andrew Schulz, Shawn Ryan, and Zac Brown, alongside a select group of leading funds, and strategic partners spanning CPG, media, retail, and technology.
• Granted patent from Thomas Ericsson, the inventor behind Zyn and an advisor to Sesh+, now part of Sesh’s proprietary IP
• US Nicotine Pouches Market projected to grow from $4B to $49B by 2033

“We’re building for the long term,” added Cunningham. “This is about quality, trust, and building a nicotine brand that reflects where the market is going — not where it’s been.”

About Sesh+

Sesh+ is a premium nicotine pouch brand providing adult consumers with a high-quality, tobacco-free alternative. Headquartered in Austin, Texas and founded in 2020, the company manufactures in the U.S. and distributes nationwide. Sesh+ is independently owned and focused on setting a higher standard for modern nicotine. For more information, visit www.seshproducts.com.

About 8VC

8VC is a leading technology investment firm backing visionary teams and industry-transforming companies. With over $6 billion in committed capital, 8VC invests in sectors including enterprise software, healthcare, logistics, Bio-IT, and defense. Learn more at www.8vc.com.

About Troy Link

Troy Link is the CEO of Jack Link’s, the #1 meat snack brand in the world. He brings deep experience in brand-building, manufacturing, and scaled distribution as a strategic investor and advisor to Sesh+.

About Quiet Capital

Quiet Capital is a San Francisco-based venture capital firm that backs bold founders reshaping industries across consumer, fintech, healthcare, and technology.

About Electric Feel Ventures

EFV, founded by Austin Rosen, focuses on early-stage consumer investments, providing strategic value at the intersection of entertainment, culture, and digital innovation.

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KEYWORD: TEXAS UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: RETAIL CONSUMER CONVENIENCE STORE TOBACCO SPECIALTY MEN

SOURCE: Sesh+

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PUB: 09/04/2025 12:04 PM/DISC: 09/04/2025 12:04 PM

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