Fay Joins Amazon’s Health Benefits Connector to Increase Access to Better Nutrition

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SAN FRANCISCO--(BUSINESS WIRE)--Sep 16, 2025--

Fay, the largest and fastest-growing dietitian platform in the U.S., today announced it has become the first nutrition care service to join Amazon’s Health Benefits Connector. This collaboration enables Amazon customers, who are eligible for Fay services, to seamlessly discover and enroll in Fay’s personalized, insurance-covered nutrition care when browsing for wellness and nutrition services.

Fay intelligently matches individuals with a registered dietitian based on their goals, health history, and insurance eligibility. Once enrolled, users gain ongoing access to tailored nutrition counseling, coaching, and preventive care—often at $0 out-of-pocket—all designed to prevent and manage chronic conditions before they escalate.

"We are committed to making it simple for customers to understand and use the health benefits available to them,” said John Singerling, Director of Strategic Growth and Network Development for Amazon Health Services. “We are excited to offer Fay as the first nutrition care service on Health Benefits Connector. They have a scalable, intelligent offering that helps to make dietitian care more accessible and affordable. Together, we’re making it easier for customers to access innovative preventive care."

Amazon’s Health Benefits Connector was built to solve a growing problem: nearly one in four U.S. adults remain unaware of what benefits are available to them, even when provided by their employer or insurer. Fay has unlocked access to affordable nutrition care with AI-powered tools that enable registered dietitians to seamlessly accept insurance. By joining forces, Fay and Amazon are connecting the dots for consumers, surfacing in-network nutrition counseling and making it easier than ever for individuals to move from discovering their benefits to receiving high-quality care.

“Nutrition is the single most underutilized lever in preventing chronic disease—and we believe it should be as easy to access as ordering from Amazon,” said Sammy Faycurry, co-founder & CEO of Fay. “By joining Amazon’s Health Benefits Connector, Fay can deliver AI-powered, insurance-backed preventative care at unprecedented scale. This partnership is a major step toward making prevention the default in healthcare.”

This milestone comes on the heels of Fay’s $50 million Series B led by Goldman Sachs, valuing the company at $500 million.

Fay is rapidly scaling its nationwide network of 3,600+ registered dietitians live in all 50 states, and accepting all major insurance plans.

For more information about Fay and its nutrition services through Amazon’s Health Benefits Connector, please visit Fay's website or access Amazon’s Health Benefits.

About Fay

Fay is the leading AI-powered preventive care platform, redefining how nutrition fits into everyday health. By combining advanced AI technology, a national network of registered dietitians, and deep integration with health insurance and employers, Fay delivers accessible, insurance-backed nutrition care at scale. From weight management to chronic disease prevention, Fay empowers people to take control of their health with personalized, intelligent care. Backed by General Catalyst, 1984, Forerunner, and Goldman Sachs, Fay is building the infrastructure to make preventive care the new standard in healthcare.

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SOURCE: Fay

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PUB: 09/16/2025 09:00 AM/DISC: 09/16/2025 08:59 AM

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