Priority Health’s Carrie Kincaid Named Among Leading Women in Health Care by Modern Healthcare

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GRAND RAPIDS, Mich.--(BUSINESS WIRE)--Mar 9, 2026--

Carrie Kincaid, senior vice president of government markets and market development at Priority Health, a nationally recognized nonprofit health plan serving more than 1.4 million members, has been named as a Leading Women Honoree for 2026 by Modern Healthcare.

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Carrie Kincaid

The program honors influential women from all sectors of the health care industry, celebrating women developing policy, leading change and guiding improvements in care delivery.

Kincaid was recognized for a multitude of accomplishments including:

• Leading an expansion into Wisconsin by becoming the sole governing member of Group Health Cooperative of Eau Claire

• Adding a record 75,000+ Medicare and Individual members for 2026

• Completing HIDE SNP readiness milestones which concluded with strong confidence expressed in preparedness

• Evaluating 230+ innovations addressing health equity, pharmacy, population health, Medicare and Employer Solutions needs

• Championing population health work leading to the highest Medicaid quality score in Michigan’s Lower Peninsula

Kincaid built Priority Health’s Market Development division from the ground up. She launched Michigan’s first virtual-first product addressing gender-specific topics, like pregnancy and wellness exams, and a product for young women that focuses on holistic care.

Under her leadership, Priority Health improved health outcomes and reduced disparities across our communities. In addition, Kincaid has mentored dozens of individuals over the span of her career.

“I’m honored to be recognized among so many remarkable women who are shaping the future of health care,” said Kincaid. “This recognition reflects the collective work of the incredible teams at Priority Health who are committed to expanding access, improving outcomes and reducing disparities for the communities we serve. I’m proud of what we’ve accomplished together — from growing our footprint to advancing innovative solutions that meet people where they are — and I’m excited for what lies ahead as we continue building a more equitable and person-centered health care system.”

Honorees will be recognized June 3 at the Leading Women Conference & Awards ceremony in Chicago. Profiles of the honorees will be published in the March issue of MH Magazine.

About Priority Health

Our members are at the heart of everything we do. With 40 years in business, Priority Health is the second-largest health plan in Michigan and the third-largest provider-sponsored health plan in the nation, offering an extensive portfolio of health benefits options for employer groups and individuals, including Medicare and Medicaid plans. Serving 1.4 million members in Michigan, Indiana, Ohio and Wisconsin, Priority Health offers a broad network of primary care physicians and continues to be recognized as a leader for quality, customer service, transparency and product innovation. Learn more about affordable, quality health coverage options from Priority Health. Visit the Priority Health newsroom for the latest news.

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Dottie Barnes | (616) 446-3981 |[email protected]

KEYWORD: MICHIGAN UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: GENERAL HEALTH OTHER HEALTH HEALTH HEALTHCARE REFORM PUBLIC POLICY/GOVERNMENT

SOURCE: Priority Health

Copyright Business Wire 2026.

PUB: 03/09/2026 01:54 PM/DISC: 03/09/2026 01:54 PM

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