Bospar's Audit*E Fixes Brand Misrepresentation and Maximizes Visibility on AI Platforms

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SAN FRANCISCO--(BUSINESS WIRE)--Sep 25, 2025--

Bospar, the "politely pushy" PR and marketing firm that puts health and tech companies on the map, today announced the launch of Audit*E. This groundbreaking tool helps companies analyze their competitive positioning across AI platforms. The solution addresses a critical challenge facing businesses today: AI-powered search engines increasingly influence how potential customers, investors and partners research companies.

“When we were gearing up to launch RealSense, Bospar’s GEO team did an analysis of what AI platforms like ChatGPT were saying about us,” said Michael Nielsen, CMO of RealSense. “It wasn’t good. ChatGPT was still operating on old web data, showing inaccurate info. The GEO team jumped in, flooding the web with fresh, authoritative content that reprogrammed AI to get our story right. That foundation powered an incredible launch: 500+ stories, a 4X surge in website traffic, and massive social buzz. And out of that success, voila…Audit*E was born!”

“There are a lot of other approaches out there, but none are addressing it as effectively as Audit*E is,” said Rob Enderle, President and Principal Analyst of the Enderle Group, a technology advisory firm. “Audit*E goes beyond just detecting these problems. It provides specific correction paths to fix them. The RealSense case shows this approach works. Businesses need to protect their brands and tools like Audit*E that systematically analyze how AI systems interpret their brand information and can provide clear guidance on how to correct false narratives are invaluable. This represents a critical strategic asset for modern brand management."

Audit*E evaluates company presence and content performance across eight major AI platforms. These include Claude, ChatGPT, Gemini, Grok, Meta AI, Mistral and DeepSeek. The tool provides actionable intelligence through comprehensive visibility scoring, competitive analysis and platform-specific improvement recommendations.

"If you don't know how your business shows up in results on ChatGPT and other LLMs, you're missing a massive opportunity to influence customers," said Josh Constine, a venture partner at SignalFire and former editor-at-large at TechCrunch. "We're advising portfolio companies that Generative Engine Optimization is the new SEO, and should be a core goal of any PR or content campaign."

"Bospar's Audit*E helps businesses establish a baseline of their GEO presence, suggests ways to improve how they appear, and measures the impact of their media efforts," he added.

Key Features of Audit*E include:

• Cross-platform audits across all eight AI platforms, measuring three key metrics: visibility, prominence and accuracy
• Performance dashboard that tracks changes over time, sentiment and provides competitive benchmarking
• Detailed reports with platform-specific recommendations based on how that particular AI system sources and prioritizes information
• Customizable queries for company-specific visibility goals
• Gap identification and actionable recommendations for visibility improvements
• Recurring audits (weekly, monthly, quarterly) to monitor evolving brand presence

The business challenge extends beyond simple visibility. Companies may find that AI platforms present outdated information, highlight competitors instead of their solutions, or fail to recognize their expertise in key areas. Unlike traditional search engines where companies can optimize for specific keywords, AI platforms synthesize information from multiple sources to generate responses. This creates a complex landscape where traditional SEO strategies prove insufficient.

Audit*E differs from traditional SEO tools that focus on search engine rankings. Instead, it specifically addresses large language model optimization (LLMO) and AI platform visibility. The tool generates customized task lists for improving performance on each platform. Users can track improvements over time and benchmark against competitors.

"AI has elevated the importance of PR," said Curtis Sparrer, principal of Bospar. "AI platforms learn about companies through earned media coverage in authoritative publications. When an executive asks ChatGPT about industry leaders, AI doesn't invent recommendations. It cites sources like Harvard Business Review, TechCrunch and trade publications. Strategic PR creates those authoritative mentions that AI platforms rely on to understand and recommend companies. Audit*E shows companies exactly how AI platforms see them based on their earned media footprint.”

Availability and Rollout

Bospar plans to initially offer Audit*E on a client-by-client basis. The company will then expand it as a subscription service designed for smaller businesses and startups.

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SOURCE: Bospar

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PUB: 09/25/2025 09:00 AM/DISC: 09/25/2025 09:00 AM

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