Flashfood Hires Yixin Zhu as Vice President of Engineering to Build the Future of Retail

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SAN FRANCISCO--(BUSINESS WIRE)--Nov 4, 2025--

Retail marketplace Flashfood is announcing Yixin Zhu as Vice President of Engineering to lead the company’s technology and AI innovations. With more than a decade of experience building high-performing engineering organizations, Zhu will oversee the future of Flashfood’s data program to build the most impactful shrink and inventory management platform in retail.

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Flashfood VP of Engineering, Yixin Zhu

“Yixin’s leadership background at disruptive companies and depth of technical skills are a perfect match for where Flashfood is headed,” said Jordan Schenck, Flashfood CEO. “The AI-powered products we’re developing enable us to move upstream from what we solve today, to address the billion-dollar opportunity in grocery inventory. Yixin’s expertise in designing best-in-class technology to solve complex systems will help us transform the way retailers operate.”

Yixin joins Flashfood from Archer, where he served as Senior Director of Product Engineering, leading teams that built software products for the emerging air mobility industry. He operated with a data-first mindset to create innovative products at the intersection of technology’s biggest applications: transportation, manufacturing, defense, energy, and AI.

Prior to Archer, Yixin spent five years leading technical program management at Uber, leading a global team of 500+ engineers to build the marketplace technology for all of Uber’s core products, including Eats, Rider and Driver, the systems that powered Uber’s multi-vertical last-mile delivery ecosystem.

“Flashfood sits at a point in our retail food system that’s seen less innovation than any other part of the chain. As an engineer, this is a very exciting place to be,” said Yixin Zhu. “Not only do we have the opportunity to build a solution that feeds the world, but we will completely change the way retailers manage their shrink and inventory today. By enabling retailers to be much more data-centric and leverage all the latest advancements in machine learning and AI, we’ll be able to bring in more shoppers, more revenue and ultimately more value for Flashfood’s retail partners.”

About Flashfood

Flashfood is on a mission to feed families, not landfills. The app marketplace connects shoppers with fresh and affordable produce, meat, dairy and other groceries. By partnering with retailers across North America, Flashfood offers shoppers nutritious staples at affordable prices, and reduces the amount of food going to landfills. To date, Flashfood has rerouted more than 145 million pounds of food from landfills while saving its shoppers more than $370 million on their groceries. Flashfood is a B-Corp certified company currently partnered with more than 2,000 stores across North America. For more information, please visit www.flashfood.com.

For more information, visit www.flashfood.com.

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CONTACT: PR Contact:

Esther Cohn

[email protected]

KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: ONLINE RETAIL RETAIL APPS/APPLICATIONS TECHNOLOGY SUPERMARKET ARTIFICIAL INTELLIGENCE FOOD/BEVERAGE

SOURCE: Flashfood

Copyright Business Wire 2025.

PUB: 11/04/2025 08:00 AM/DISC: 11/04/2025 08:01 AM

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