SmartMoving names Bill Bowles CEO as founder Tobe Thompson steps into full-time Board role

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DALLAS--(BUSINESS WIRE)--Oct 10, 2025--

SmartMoving, the profitability platform built for the moving industry, announced today that Bill Bowles has been named CEO. Founder and former CEO Tobe Thompson is moving into a full-time Board role where he will help lead strategy, brand, partnerships, and enterprise growth.

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SmartMoving CEO Bill Bowles

The change comes during SmartMoving’s strongest year to date. The company has launched four major products - Smart Reputation, Smart Insights, Smart Marketing, and Smart Scout - in the last 12 months and continues its mission to help moving companies grow their profit margins and reclaim their time. Thousands of movers now rely on SmartMoving to run their operations in one connected system.

“We are executing at a level few companies ever reach,” said Bowles. “This year alone we have delivered more new products, grown faster, and helped more movers transform their businesses than in any prior year. We’re so proud of that, but we are also just getting started.”

Bowles has served as SmartMoving’s CFO and COO for the past three years. He brings deep operational knowledge and a strong connection to the product and customer experience. As CEO, he will lead the company’s next phase of growth.

“Tobe built something rare,” said Bowles. “He created a product that actually solves real problems, a team that truly listens to its customers and then moves with urgency and heart, and a culture that puts the customer first in everything we do. We will not lose that; Tobe’s spirit and our company’s mission to help movers build better businesses without sacrificing their lives will never leave. My job is to protect that and keep raising the bar.”

Thompson, who founded SmartMoving, will remain an active leader in the company’s future. He will be an active Board member and will continue working closely with customers and the SmartMoving executive team.

“This is the strongest SmartMoving has ever been,” said Thompson. “The team is world-class. The culture is mission-driven. The product is delivering results that speak for themselves. We have never been more aligned, more focused, or more ready for what comes next. My goal in making this transition is to actually spend more time out in the market with our customers, and less time behind a desk. Bill has been my right hand for the past three years and is the right leader to take us forward.”

SmartMoving is the only platform designed from the ground up for the moving industry. It replaces paper, spreadsheets, and duct-taped tools with a single system that connects sales, dispatch, crews, payments, and profitability insights in one place.

About SmartMoving

SmartMoving delivers business management software for moving companies that serve residential, commercial, and government clients. Customers use SmartMoving daily as their core system of record to automate all aspects of moving service operations, including estimates, dispatching, storage, sales & marketing, payroll, communication, and collecting payments. SmartMoving helps build intuitive web, mobile, and cloud solutions that aim to generate more money, more time, and more confidence for moving & storage companies across North America. For more information, visit smartmoving.com.

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CONTACT: Anati Zubia

VP of Marketing, SmartMoving

[email protected]| (214) 817-1412

KEYWORD: TEXAS UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: TECHNOLOGY BUSINESS OTHER TRANSPORT RESIDENTIAL BUILDING & REAL ESTATE ACCOUNTING COMMERCIAL BUILDING & REAL ESTATE PROFESSIONAL SERVICES CONSTRUCTION & PROPERTY ARTIFICIAL INTELLIGENCE TRANSPORT PAYMENTS SOFTWARE DATA ANALYTICS DATA MANAGEMENT

SOURCE: SmartMoving

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PUB: 10/10/2025 08:00 AM/DISC: 10/10/2025 07:59 AM

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