White Leaf Provisions Named to Inc. 5000 List Following 220% Three-Year Growth; Celebrates National Retail Launch of Second Product Line with Organic Applesauce

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Women-led, regenerative food brand posts strong performance while evaluating future growth partnerships

White Leaf Provisions, a local Mount Pleasant, women-led brand committed to crafting organic, regeneratively sourced, clean-label, glyphosate-free products for children and families, has been recognized on the 2025 Inc. 5000 list of America’s fastest-growing private companies, posting an impressive 220% three-year growth rate. This achievement highlights not only the company’s national impact but also its role as a proud Charleston County business, contributing to the region’s entrepreneurial and economic vitality.

The milestone comes on the heels of White Leaf Provisions’ successful national retail launch of its second product line with Regenerative Organic Applesauce, delivering on its promise to expand clean, safe, and delicious options for families. The applesauce debut has been met with strong early sell-through and aligns with the company’s mission to provide the highest quality snack products without compromise.

Record Performance in 2025

In the first half of 2025, White Leaf Provisions reported:

• 25% year-over-year revenue growth 
• 8-point gross margin expansion 
• Contribution margin nearly doubling, by 14 points, despite new product launches
• Net losses reduced by 60% year-over-year through operational efficiencies and disciplined trade spend, cost controls, logistics optimization, and vendor renegotiations fueled these gains, while strategic marketing and strong Amazon/DTC sales propelled record June performance

Positioned for Growth

With a targeted equity raise now underway, White Leaf Provisions is engaging with strategic partners to make the next phase of expansion possible. The company plans to direct new capital toward high-performing SKUs, retail velocity, and full-funnel marketing initiatives. This disciplined approach to growth ensures that expansion into new categories and channels will be sustainable and mission-aligned.

"This recognition from Inc. is a reflection of our team’s passion, our loyal customers, and our unwavering commitment to creating the cleanest, most nourishing foods possible, while still maintaining the convenience that busy parents rely on," said Meghan Rowe, co-founder and CEO of White Leaf Provisions. "Our applesauce launch is just the beginning, we’re building a portfolio that parents can trust and children will love, all from right here in Charleston County."

Media Contact

Meghan Rowe

[email protected]

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SOURCE: White Leaf Provisions

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