Whole Foods Market Brings Private-Label Products to Asia for the First Time

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AUSTIN, Texas--(BUSINESS WIRE)--Sep 22, 2025--

Whole Foods Market is expanding the international reach of its private-label brand, introducing a broad selection of organic and responsibly sourced products to Asia. Starting Sept. 23, grocery shoppers in Singapore will be able to purchase hundreds of Whole Foods Market exclusive branded items including many the top sellers previously only available in the U.S.

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Whole Foods Market exclusive brands debut in Singapore, meeting demand for trusted organic, high-quality grocery staples

The leading organic grocer will start with nearly 300 private-label products across many categories—adding to the tens of thousands of grocery and everyday essentials from Amazon.sg, Amazon Fresh and local grocery and specialty retailers in the region. Additionally, the Whole Foods Market Exclusive Brands will be available in-store at Little Farms, a natural and organic supermarket in Singapore. With eight locations across the city-state and a recognized commitment to quality sourcing products, Little Farms is the ideal retailer to introduce these brands to the region.

The Whole Foods Market Exclusive Brands coming to Singapore include a selection of items from the 365 by Whole Foods Market, Whole Foods Market Exclusive Brand and Whole Paws. 365 by Whole Foods Market offers a wide assortment of essentials without compromising on value. The Whole Foods Market private label provides customers with culinary-forward food flavors. For our four-legged furry friends, Whole Paws offers nourishment without compromise.

“Whole Foods Market has passionate fans around the world, and we’re thrilled to bring a piece of Whole Foods Market to Singapore,” said Sonya Gafsi Oblisk, Chief Merchandising and Marketing Officer at Whole Foods Market. “For 45 years, we’ve been committed to making organic products more accessible, and we’re excited to introduce ourselves to an entirely new market where the demand for high-quality and sustainable grocery options continues to grow.”

Since 1990, the company’s 365 by Whole Foods Market brand has become a customer favorite, combining affordable prices, exceptional quality and industry-leading standards in organic sourcing, animal welfare and culinary innovation. All these products meet Whole Foods Market’s rigorous quality standards, which ban more than 550 ingredients such as hydrogenated fats, high-fructose corn syrup and artificial sweeteners.

Whole Foods Market currently has more than 4,000 SKUs in their Exclusive Brands portfolio. In 2025 the Exclusive Brands portfolio sales are up 50+% compared to 2019.

The move is part of Whole Foods Market’s broader growth strategy, including the introduction of new formats like its Daily Shop stores and an expansion of direct-to-consumer shipping for private-label products across the U.S. Whole Foods Market currently has 100 stores in the pipeline.

“Expanding Whole Foods Market’s footprint by bringing these thoughtfully developed products to Singapore is one more way we’re fulfilling the company’s higher purpose, to nourish people and the planet,” said Jason Buechel, Vice President, Amazon Worldwide Grocery Stores, and CEO, Whole Foods Market. “We’re confident our new customers will fall in love with their taste and quality.”

About Whole Foods Market

Founded in 1980, Austin-based Whole Foods Market is the world’s leading natural and organic foods retailer and the first certified organic national grocer in the U.S. Part of Amazon’s Worldwide Grocery Stores, Whole Foods Market serves customers in more than 535 stores across the U.S., Canada and the U.K. To learn more about Whole Foods Market, please visit https://media.wholefoodsmarket.com/.

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KEYWORD: NORTH AMERICA UNITED STATES ASIA PACIFIC SINGAPORE SOUTHEAST ASIA TEXAS

INDUSTRY KEYWORD: SUPERMARKET RETAIL SPECIALTY FOOD/BEVERAGE

SOURCE: Whole Foods Market

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PUB: 09/22/2025 04:00 AM/DISC: 09/22/2025 04:02 AM

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