Canadian Women & Sport Launches National “Get Girl Coached” Campaign to Keep Girls in the Game

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TORONTO--(BUSINESS WIRE)--Sep 22, 2025--

Half of Canadian girls aren’t participating in sport by the age of 17*, missing out on the health, confidence, and mental wellness benefits that sport provides. Today, Canadian Women & Sport is launching Get Girl Coached - a bold national campaign that puts the whistle in girls’ hands and keeps them in the game.

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At the heart of the campaign is KeepGirlsPlaying.ca - a new national resource hub designed for coaches, policy makers, sport leaders, and corporate decision-makers. The site offers free tools and resources developed through research with girls, showing what can be done in every role to make sport a place where girls feel they belong and thrive.

“Sport hasn’t been built with girls’ needs in mind,” said Allison Sandmeyer-Graves, CEO of Canadian Women & Sport. “Yet 7 in 10 girls who play experience real mental health benefits. Imagine the impact if we designed sport for them, instead of asking girls to adapt. Our challenge to coaches, leaders, and decision-makers is simple: Get Girl Coached. Listen to girls, learn from them, and take action to build a space that’s made for them.”

Timed with the back-to-school, back-to-sport season, these Girl Coaches have something to say before their coaches take the whistle. The campaign launches with a powerful video: a confident young girl blows her whistle and calls adults - coaches, administrators, and sponsors - into a huddle. She lays out a clear game plan: better court times, more resources, and spaces where girls feel heard. The message is clear: for everyone to win, girls need to be in the game - and that starts with following their lead.

For Full Announcement – Link

For more, visit keepgirlsplaying.ca

*Source: Canadian Women & Sport Rally Report 2024

About Canadian Women & Sport

Canadian Women & Sport is a national nonprofit and has been the leading voice and authority on women and sport for more than 40 years. We believe in the power of sport as a platform for advancing equity for women across all areas of society. As such, we are committed to creating a more equitable and inclusive sport system that empowers women and girls as participants and leaders, within sport and through sport. www.womenandsport.ca

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CONTACT: Media Contact:

Greg McIsaac

416-458-3591

[email protected]

KEYWORD: NORTH AMERICA CANADA

INDUSTRY KEYWORD: SPORTS GENERAL SPORTS PHILANTHROPY CONSUMER MENTAL HEALTH OTHER SPORTS OTHER COMMUNICATIONS FITNESS & NUTRITION TEENS WOMEN COMMUNICATIONS OTHER PHILANTHROPY HEALTH

SOURCE: Canadian Women & Sport

Copyright Business Wire 2025.

PUB: 09/22/2025 08:00 AM/DISC: 09/22/2025 07:59 AM

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