Maxio Drives Market Momentum with Recent Product Innovations and Key Executive Hires

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ATLANTA--(BUSINESS WIRE)--Sep 30, 2025--

Maxio, the leading platform for billing automation and revenue management, announced the addition of three accomplished executives to accelerate its go-to-market strategy. Earlier this year, the company welcomed Tracy Kraft as Chief Marketing Officer and Jared Mackey as Vice President of Account Management. Now, with the appointment of Monica Lee as Head of Sales, Maxio continues to scale under the leadership of CEO Branden Jenkins.

These leadership additions build on Maxio’s growing momentum in 2025. Earlier this year, the company launched Maxio CPQ, following its acquisition of RevOps.io, offering the ability to streamline complex quoting and eliminate costly manual errors. Maxio also introduced Maxio Metering, enabling usage- and value-based pricing tied directly to customer consumption, and showcased the upcoming Maxio Model Context Protocol (MCP), which embeds AI into finance workflows with governance, compliance, and auditability built in.

The company has also deepened its ecosystem with partnerships including Rillet and Sage Intacct, extending automation across the entire quote-to-cash cycle and reinforcing Maxio’s role as the connective layer for SaaS and AI companies. As part of its growing relationship with NetSuite, Maxio will sponsor and participate in the upcoming SuiteWorld conference.

“Innovation without leadership is wasted,” said Maxio CEO Branden Jenkins. “With Tracy, Monica, and Jared on board, Maxio has the leadership to turn its innovations into market impact. Their expertise strengthens our ability to help modern businesses simplify billing, gain clarity from their data, and accelerate growth.”

Manual finance workflows delay revenue, slow product innovation, and impede operations. Maxio eliminates these barriers by unifying quoting, billing, revenue recognition, and investor-grade metrics in one platform. Finance teams gain audit-ready reporting in real time, while product and operations teams can launch new pricing models faster and more confidently.

“Maxio is setting the pace for a new era of billing, pricing, and revenue operations, and the momentum confirms SaaS and AI companies are ready for a fundamental shift in how they monetize and scale,” said Tracy Kraft, CMO of Maxio. “My focus is on amplifying the stories of customers already transforming with Maxio and engaging the next wave ready for a smarter way to grow.”

About Maxio

Maxio is the billing and financial reporting platform trusted by over 2,000 SaaS and subscription businesses worldwide. With $18B+ in billings under management, Maxio empowers finance teams to scale recurring revenue, automate quote-to-cash and deliver the insights needed to grow confidently. Learn more at maxio.com.

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KEYWORD: UNITED STATES NORTH AMERICA GEORGIA

INDUSTRY KEYWORD: SOFTWARE FINANCE ARTIFICIAL INTELLIGENCE BANKING DATA MANAGEMENT ACCOUNTING PROFESSIONAL SERVICES TECHNOLOGY

SOURCE: Maxio

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PUB: 09/30/2025 09:05 AM/DISC: 09/30/2025 09:05 AM

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