NPLA Appoints Eric Abramovich, Co-Founder of Roc360, as Chairman of the NPLA Advisory Council

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MARLBORO, N.J.--(BUSINESS WIRE)--Oct 6, 2025--

The National Private Lenders Association (NPLA) announced today that Eric Abramovich, Co-Founder and Chief Revenue Officer of Roc360 (parent of Roc Capital ), has been selected Chairman of the NPLA Advisory Council. Abramovich has served on the Advisory Council for four years and is widely recognized as a leading voice on sector-defining priorities, including the advancement of best practices, the development of valuation standards, and the broader institutionalization of private lending.

Abramovich was also instrumental in building the industry’s foundation by establishing an industry-leading firm that brought Wall Street capital to main-street private lending, helping transform a fragmented marketplace into a trusted and scalable investment class that now attracts global participation. As co-founder of Roc360 and a driving force behind its origination channels, Abramovich brings deep experience building scaled lending platforms and risk-management frameworks that serve lenders, borrowers, and brokers as well as institutional investors.

“Eric blends hands-on lending expertise with a rigorous, data-driven approach to risk and operations,” said Jon Hornik, Executive Director of the NPLA. “His leadership will help the NPLA advance pragmatic standards that protect lenders and institutional investors while enabling responsible growth across our ecosystem.”

Abramovich co-founded Roc360, an industry-leading platform that has funded more than $18 billion in loans and redefined private lending by uniting origination, capital markets execution, technology, and asset management under one vertically integrated model. With over two decades in finance, including a long tenure on Wall Street managing quantitative equity long/short strategies at Deutsche Bank, Abramovich brings deep expertise in both institutional capital and entrepreneurial innovation.

“I’m honored to serve as Chairman of the Advisory Council,” said Eric Abramovich. “Over the past decade, we’ve seen this asset class grow from its infancy into a scaled and increasingly institutionalized industry that now commands the attention of Wall Street and beyond. I’m proud of the progress we’ve made in establishing best practices, improving data standards, and creating the infrastructure that gives investors confidence and lenders and borrowers access. But our work is far from done. We must continue to strengthen transparency, expand responsible capital channels, and ensure that this sector fulfills its broader purpose: helping to address one of the most pressing challenges in America today — the shortage of housing. By supporting entrepreneurs and investors who revitalize, build, and expand housing stock, we are not just growing an industry, we are helping solve a national priority.”

The NPLA also recognized Jeff Tennyson for his exemplary three-year tenure as Chairman of the Advisory Council. A founding member of the NPLA and longtime private-lending executive, Tennyson guided the association through a period of significant growth and elevated its role as the industry’s leading voice on policy, education, and standards. He will remain engaged with one year left on his Advisory Council term and will continue supporting marquee programs, including the NPLA Leadership Summit for the top executives in Private Lending.

“Jeff’s leadership has set a high bar,” said Amy Kame, Managing Director of the NPLA. “From member engagement and mentorship programming to executive programming like the Leadership Summit, he strengthened our community and moved the NPLA mission forward. We’re grateful he’ll remain actively involved.”

With this leadership transition, the NPLA is well-positioned for its next chapter. Jeff’s steady leadership built the foundation, and Eric’s vision will carry it forward. We are energized for what’s ahead—and committed to delivering an even greater impact on the industry.

About Eric Abramovich

Eric Abramovich is a Co-Founder of Roc360, a vertically integrated platform for residential real estate investors that has been instrumental in institutionalizing the private lending industry. Previously, he was a director at Deutsche Bank, where he managed a quantitative equity long/short strategy trading Japanese equities. He received his B.A. in Finance and Actuarial Science from the Stern School of Business at New York University. Eric has been a consistent voice and leader within the NPLA, serving on the board for four years.

About the NPLA

The National Private Lenders Association (NPLA) is the leading trade association for non-bank real estate lenders, representing private lenders, brokers, investors, and service providers nationwide. The NPLA advances standards, education, and advocacy to promote a transparent, professional, and sustainable private-lending marketplace.

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KEYWORD: UNITED STATES NORTH AMERICA NEW JERSEY

INDUSTRY KEYWORD: PROFESSIONAL SERVICES RESIDENTIAL BUILDING & REAL ESTATE COMMERCIAL BUILDING & REAL ESTATE FINANCE CONSTRUCTION & PROPERTY REIT BANKING

SOURCE: National Private Lenders Association

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PUB: 10/06/2025 10:00 AM/DISC: 10/06/2025 09:59 AM

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