NFL Star Brock Bowers Joins Derek Jeter and Chris Riccobono’s Brand Greatness Wins as Equity Partner

Audio By Carbonatix

NEW YORK--(BUSINESS WIRE)--Oct 20, 2025--

Greatness Wins, the premium performance apparel brand co-founded by Derek Jeter and Chris Riccobono (Founder of UNTUCKit), today announced that second-year NFL phenom and Las Vegas Raiders TE Brock Bowers has joined the company as an equity partner.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251020473205/en/

Brock Bowers x Greatness Wins

Bowers is joining Greatness Wins not just as a brand ambassador but as a true partner. Brock will bring his fierce competitive spirit and elevated standard for success to both product development and marketing.

“Partnering with someone like Brock, not just for his on-field excellence but his creative vision, feels like a natural fit for the brand,” said Chris Riccobono, CEO and Co-Founder of Greatness Wins. “He’s set a new standard for NFL rookie greatness, and we’re inspired by the energy and determination he’ll bring.”

Brock Bowers has already established himself as one of the NFL’s most electrifying young talents, setting the all-time NFL rookie record with 112 receptions - more than any player, at any position, in league history. Additionally, Brock broke the NFL record for most receiving yards by a rookie tight end in NFL history (1,194) set by Mike Ditka, which had stood since 1961. He was named First-Team All-Pro and was a two-time National Champion during his time at the University of Georgia.

"I'm extremely proud to join Greatness Wins as an equity partner. As an athlete, I'm always chasing greatness, and that's exactly what this brand represents," said Brock Bowers. "Greatness Wins is built on performance and authenticity, two core values that drive me every day. That’s why this partnership is bigger than just wearing the gear – it’s about shaping a brand that inspires athletes and anyone chasing their own greatness.”

“Having Brock join our team is a perfect fit. Despite only being in the early stages of his career, he’s laying the path to greatness. We know that he will not only continue to build his legacy on the field, but also help us build an off the field legacy with Greatness Wins.” said Derek Jeter, Co-Founder, Greatness Wins.

Greatness Wins is redefining premium athletic apparel, ensuring that every product outperforms anything on the market. Driven by the mindset of Founder Derek Jeter - success is not something that just happens, it's the recognition of all the hard work you’ve put in to get to that point. A mindset shared by the brand’s newest partner, Brock Bowers.

For premium athletic apparel designed for athletes, shop now at greatnesswins.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20251020473205/en/

James Itkoff,[email protected]

KEYWORD: UNITED STATES NORTH AMERICA NEW YORK

INDUSTRY KEYWORD: FOOTBALL SPORTS FASHION RETAIL SPECIALTY

SOURCE: Greatness Wins

Copyright Business Wire 2025.

PUB: 10/20/2025 10:00 AM/DISC: 10/20/2025 10:06 AM

http://www.businesswire.com/news/home/20251020473205/en