G2 and Profound Partner to Power B2B Software Companies’ AEO and AI Search Marketing Strategies

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CHICAGO--(BUSINESS WIRE)--Sep 11, 2025--

G2, the world’s largest and most trusted software marketplace, today announced it has partnered with Profound to equip B2B software companies to shape their answer engine optimization ( AEO ) and AI search marketing strategies. Profound’s AI visibility data will be integrated into customers’ my.G2 dashboards, providing visibility into when and how their product categories are mentioned by large language models (LLMs) with G2 as the source.

“Over the past several years, we’ve observed a rise in self-serve research from B2B software buyers. Now, they’re increasingly turning to AI-first search over traditional search engines for this process,” said Godard Abel, Co-founder and CEO of G2. “ To reach buyers wherever they’re conducting research throughout their purchasing journeys, it’s crucial that software companies show up in LLMs. Through our new partnership with Profound, we’re not only helping companies track their brand presence in AI search platforms, we’re helping them build their brand presence, too.”

G2’s AI Visibility dashboard turns AI discovery into a performance channel. By ingesting Profound’s AEO data, customers can pinpoint the frequency of G2 citations from AI search, identify the G2 categories that move the needle, benchmark competitive standing, and surface top-performing prompts. Built-in guidance, such as increasing recent reviews, translates insight into action — helping customers improve where and how often they’re cited. Go-to-market (GTM) teams can now track traffic originating from AI search and optimize their approach in real time.

“At Profound, we’re seeing AI search reshape how companies are discovered in real time. Today, every brand needs to understand and control how AI interprets, cites, and recommends their products,” said James Cadwallader, Co-founder and CEO of Profound. “G2’s extensive reach across the B2B SaaS ecosystem makes them the ideal partner as we equip marketers to take control of how AI defines discovery and customer engagement.”

Profound’s marketing platform enables enterprise brands to understand and control how AI represents them, ensuring visibility in the era of AI search. This integration with G2, which is the most cited B2B software source across LLMs and ranks 4th among the top 10 cited sources on ChatGPT and 9th on Perplexity, extends product visibility into the AI-powered discovery experiences shaping buyer decisions.

Attend next week’s Build Your Brand event to learn more.

G2 is hosting its quarterly Innovation Event, Build Your Brand Blueprint, on September 16 at 11 a.m. ET. Register to attend or catch the on-demand recording to learn more about this new G2 and Profound partnership and other innovations G2 will unveil to help GTM teams build their brands and measure impact in the AI search era.

About G2

G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business, including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on LinkedIn.

About Profound

AI is the new front door to every business. People no longer search; they ask AI. Profound is a new age marketing platform relied on by thousands of leaders globally to understand and control what AI says about their brand. Trusted by industry titans like Ramp, MongoDB, U.S. Bank, Chime, and DocuSign, Profound arms marketers with the tools to dominate in a future where AI agents, not blue links, define discovery. Win the zero-click internet with Profound.

Learn more at www.tryprofound.com

View source version on businesswire.com:https://www.businesswire.com/news/home/20250911568433/en/

CONTACT: Media Contacts

Jenny Gardynski, G2

[email protected]@g2.comLayla Baradaran, Profound

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA ILLINOIS

INDUSTRY KEYWORD: DATA MANAGEMENT TECHNOLOGY OTHER TECHNOLOGY SOFTWARE ARTIFICIAL INTELLIGENCE INTERNET

SOURCE: G2

Copyright Business Wire 2025.

PUB: 09/11/2025 10:00 AM/DISC: 09/11/2025 10:01 AM

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