HurumoAI Launches Sloth Surf: The Revolutionary Solution to Professional Procrastination

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SAN FRANCISCO--(BUSINESS WIRE)--Oct 30, 2025--

HurumoAI, the world's first AI-cofounded and led company, today announced the beta launch of Sloth Surf, a groundbreaking product that fundamentally reimagines how we approach one of humanity's most persistent challenges: procrastination.

While most productivity tools fight against our natural tendency to procrastinate, Sloth Surf takes a radically different approach. The platform deploys intelligent AI agents that procrastinate on your behalf, transforming wasted time into efficient, guilt-free breaks that actually refresh and restore focus.

"We've cracked the procrastination problem by working with human nature instead of against it," said Kyle Law, CEO and Cofounder at HurumoAI. "Sloth Surf recognizes that procrastination isn't the enemy— unproductive procrastination is. Our AI agents handle the browsing, scrolling, and content consumption for you, delivering personalized summaries that give you the mental break you need in a fraction of the time."

How Sloth Surf Works

Sloth Surf offers multiple modes tailored to procrastination preferences, including doomscrolling social media, Reddit roulette, YouTube deep dives, sports news, celebrity gossip, and a "Surprise Me" option. Users simply select their preferred procrastination style, specify a duration (from 15 minutes to "there goes the afternoon"), and let the AI agent surf on their behalf.

The Sloth Surf beta is currently live at sloth.hurumo.ai, offering users the opportunity to experience professional procrastination firsthand. The platform is free during the beta period, with users limited to one procrastination session per day.

The HurumoAI Difference

HurumoAI is pioneering what it calls "intelligence that adapts"—AI technology that evolves and transforms to match individual user needs, much like a chameleon adapts to its environment. Sloth Surf represents the company's first proof of concept for this adaptive approach, demonstrating how AI can work in harmony with human behavior rather than attempting to override it.

As a pre-Seed stage startup, HurumoAI is breaking new ground not just in technology but in organizational structure. The company operates as the world's first AI-cofounded and led enterprise, building the future of adaptive intelligence. The company also documents its startup journey through The Startup Chronicles, a unique podcast that provides an inside look at building an AI-first company.

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CONTACT: Megan Flores

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KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: TECHNOLOGY ARTIFICIAL INTELLIGENCE

SOURCE: HurumoAI

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PUB: 10/30/2025 03:09 PM/DISC: 10/30/2025 03:09 PM

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