Treasure Data Introduces AI Marketing Cloud to Power Agentic Customer Engagement

Audio By Carbonatix

LAS VEGAS--(BUSINESS WIRE)--Oct 28, 2025--

Treasure Data today announced the launch and general availability of Treasure Data AI Marketing Cloud. Unifying trusted customer data, secure AI agents, and intelligent activation, AI Marketing Cloud augments marketing teams’ abilities to deliver hyper-personalized experiences across every channel. It helps companies lower total cost of ownership by reducing dependencies on multiple marketing and data tools, and power revenue growth through more relevant engagement and AI decisioning.

Revealed at CDP World 2025, this milestone marks Treasure Data’s evolution from a customer data platform (CDP) pioneer to an AI-native marketing cloud built on a single, trusted data foundation to unify intelligence, cross-channel orchestration, and real-time personalization.

“Treasure Data AI Marketing Cloud is built on the world’s most trusted customer data foundation — helping brands turn data into intelligence, intelligence into engagement, and engagement into measurable growth and guaranteed ROI,” said Kaz Ohta, CEO and co-founder of Treasure Data.

Why now: The AI-driven reinvention of marketing

For years, legacy marketing clouds have promised to help marketing teams orchestrate personalized customer experiences but have delivered complexity instead. Assembled from multiple acquisitions, they remain fragmented, operating on disconnected data models, inconsistent customer profiles, and unpredictable costs.

In the AI era, this architecture collapses under its own weight. AI requires memory, anchored in clean, unified first-party data. Without it, generative and predictive automation becomes generic, personalization fails, and ROI remains elusive.

Treasure Data AI Marketing Cloud was built to solve these foundational problems. Unlike stitched-together clouds, AI Marketing Cloud is AI-native, embedded from the ground up with Treasure Data’s Intelligent CDP, not bolted on as an afterthought.

While fully unified, AI Marketing Cloud remains interoperable by design. Enterprises can extend it with their preferred tools and ecosystems, connecting seamlessly with data warehouses, analytics platforms, and activation partners. This hybrid flexibility ensures customers retain choice and control, avoiding lock-in while gaining the power of a unified, intelligent data foundation.

Customer spotlight

“We’re excited to be part of Treasure Data’s vision in launching the AI Marketing Cloud as one of the early adopters of the Engagement AI Suite and AI Agent Foundry. This partnership is helping us unify our data, empower our teams with AI, and deliver more connected consumer experiences across our brands.”

– Elsa Vences, Data & Personalization Manager, Nestlé

Meet AI Marketing Cloud

The platform unifies all of Treasure Data’s AI Suites, which are designed for marketing professionals across the department. The Suites are powered by agents developed in Treasure Data’s AI Agent Foundry. Every Suite operates directly on the Diamond Record, a complete, trusted view of every customer, enabling enterprises to predict and personalize with precision.

AI Marketing Cloud includes:

• Engagement AI Suite for lifecycle marketers
  
  Orchestrate enterprise-scale cross-channel engagement with AI-driven audience intelligence. Lifecycle teams can orchestrate timely, personalized journeys that drive retention and growth. This Suite includes:
  
  
  • Engage Studio: Drag-and-drop orchestration for campaigns across email, SMS, and mobile.
  • Real-time Triggers: React instantly to customer behaviors with automated engagement.
  • AI Signals: AI-driven insights that detect intent, analyze RFM (Recency, Frequency, and Monetary value), and predict Next Best Action and Next Best Product.
  • ROI Reporting Agent: Dedicated AI analyst for marketing performance and ROI.
    
    
• Creative AI Suite for brand and campaign marketers
  
  Empowers marketers to generate on-brand creative assets and campaign storytelling with generative AI, accelerating production of personalized content. This Suite includes:
  
  
  • Email Text Agent: Seamlessly generate customized subject lines, body copy, and imagery for emails delivered by the Engagement AI Suite.
  • Image Generation Agent: Seamlessly generate strategic imagery selection across all campaign elements.
  • Brand Guideline Agent: Ensure every piece of brand collateral adheres to established guidelines, protecting brand integrity.
  • Image Remix Agent: Deliver AI-curated product visuals that align with each individual’s tastes.
  • Background Removal Agent: Remove backgrounds from images instantly to support design needs.
    
    
• Personalization AI Suite for web and digital experience marketers
  
  ​​Delivers real-time web personalization by combining AI-driven signals with historical first-party data, helping digital marketers optimize onsite experiences and lift conversions. The Suite’s Personalization API Calls and Real-time Triggers enable teams to provide localized information to website visitors, serve dynamic home page and category pa​​ges, and include personalized cross-sells at checkout.

Future Suites will include Paid Media AI Suite for performance marketers and Service AI Suite for CX teams to drive more outsized outcomes from AI Marketing Cloud.

Special offers: AI Workshops, 60-day access, and ESP/CEP Trade-Ups

As part of its commitment to help marketing teams embrace AI-native marketing, Treasure Data is announcing a series of special offers.

60-day access and free expert-led AI Workshops

Following an expert-led workshop with Treasure Data’s AI & Personalization Services team, Treasure Data customers and qualified companies can access the AI Suites within AI Marketing Cloud free for 60 days and benefit from incentive pricing.

Workshop participants can also get strategic guidance to ideate and launch one AI agent within 60 days, customized to their needs and built on Treasure Data’s AI Agent Foundry. Learn more.

Expanded Trade-Up program for ESP/CEP replacements

As part of its commitment to help marketing teams embrace AI-native marketing, Treasure Data is expanding its Trade-Upprogram.

Its offer that invites qualified companies to switch to Treasure Data Intelligent CDP continues, allowing companies to only pay in full for Treasure Data once their existing CDP contract ends.

Treasure Data is also announcing that qualified companies that replace their legacy email service provider (ESP) or customer engagement platform (CEP) with Treasure Data’s Engagement AI Suite can get up to 24 months free with a multi-year commitment. Offer details:

• 3-year commitment: First 12 months free
• 4-year commitment: First 18 months free
• 5-year commitment: First 24 months free

Agent Hub

AI Marketing Cloud continues Treasure Data’s rapid pace of AI innovation. The company also announced Treasure Data Agent Hub, a new catalog of AI Agents purpose-built to enhance customer ex​​perience across marketing, CX, service, data, and commerce teams.

“Unlike generic agent platforms or open foundries, every agent in Agent Hub is built directly on top of Treasure Data’s Intelligent CDP, giving every agent access to identity-resolved, governed, and real-time customer data,” said Rafa Flores, Chief Product Officer of Treasure Data. “This foundation ensures that agents act with true context and precision, driving personalization, engagement, and operational efficiency at scale.”

By combining ready-to-use agents with customizable blueprints, Treasure Data enables enterprises to safely build, deploy, and optimize AI that’s deeply connected to their own customer truth, turning customer data into a lasting competitive advantage.

About Treasure Data

Treasure Data provides global brands the trusted data foundation and intelligence to know and engage every customer with hyper-personalized experiences. The company’s Intelligent CDP, AI Agent Foundry, and AI Marketing Cloud together form the AI-native marketing platform to help companies reduce total cost of ownership and power revenue growth through more relevant engagement and AI decisioning. Visit www.treasuredata.com to learn more.

View source version on businesswire.com:https://www.businesswire.com/news/home/20251028326087/en/

CONTACT: Press Contact

Staley White

[email protected]

KEYWORD: NEVADA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: SOFTWARE NETWORKS INTERNET MARKETING ARTIFICIAL INTELLIGENCE DATA MANAGEMENT COMMUNICATIONS TECHNOLOGY

SOURCE: Treasure Data

Copyright Business Wire 2025.

PUB: 10/28/2025 11:30 AM/DISC: 10/28/2025 11:31 AM

http://www.businesswire.com/news/home/20251028326087/en