Glasshouse Fragrances Expands U.S. Retail Footprint With Launch in All Anthropologie Stores Nationwide

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NEW YORK--(BUSINESS WIRE)--Oct 16, 2025--

Glasshouse Fragrances, the leading fine fragrance and home scent brand born in Australia, is expanding its U.S. retail footprint with a major new partnership. This fall the brand will launch in Anthropologie stores nationwide, introducing its signature scents to an even broader audience. The launch kicks off with Glasshouse Fragrances’ highly anticipated Holiday Express Collection, bringing its most coveted seasonal scents to 130 locations across the US during the peak holiday season.

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Glasshouse Fragrances Launches in all Anthropologie Stores Nationwide

Anthropologie’s accessible and nationally recognized retail platform, whose multi-generational customer base closely aligns with Glasshouse Fragrances’ own, has already proven to be an ideal fit. A limited pilot last fall with one seasonal scent demonstrated strong customer demand, with both companies seeing significant online success. This expanded partnership positions Anthropologie as a key retail partner for Glasshouse Fragrances, unlocking significant new growth opportunities across the U.S., especially in regions like the West Coast.

“This is an exciting milestone for Glasshouse Fragrances,” said Nicole Eckels, Founder & CEO of Glasshouse Fragrances. “Anthropologie has a unique ability to connect with customers who love fragrance, design, and thoughtful details, making them an ideal partner for us. We’re thrilled to see our Holiday Collection offered in stores across the US, and for the opportunity to introduce the brand to new markets through this meaningful collaboration.”

“At Anthropologie, we’re always looking to bring our customers thoughtfully designed products that inspire beauty and joy in everyday living,” said Lindsay Handel, Senior Buyer for Home Fragrance, Gift, Books and Pet at Anthropologie Home. “Glasshouse Fragrances shares that same ethos, pairing elevated design with unforgettable scents. We’re delighted to expand our partnership this holiday season, introducing their iconic collection to our stores nationwide.”

Founded in Sydney in 2006, Glasshouse Fragrances has built a devoted following for its fine fragranced candles, eau de parfums, diffusers, and body care products, each designed to elevate the everyday through bold, transportive scents for the fragrance obsessed.

Glasshouse Fragrances’ Holiday Express Collection is now available in 130 Anthropologie locations and on Anthropologie.com.

For more information on Glasshouse Fragrances, visit us.glasshousefragrances.com or Instagram at @ glasshousefragrances.

ABOUT GLASSHOUSE FRAGRANCES:

Glasshouse Fragrances is a leading global fragrance brand known for its artfully crafted, high-performance scents for home and body. Founded in 2006 by beauty industry veteran Nicole Eckels, the brand pioneered the premium home fragrance category in Australia and has since become one of the most sought-after fine fragrance houses worldwide. What began in Nicole’s kitchen, hand-pouring candles inspired by the power of scent to evoke memory and emotion, has grown into an expansive collection of candles, eau de parfum, diffusers, and bath & body products, crafted by the world’s leading perfumers. With a cult following across the Southern Hemisphere, and now in the U.S., Glasshouse Fragrances continues to redefine modern fragrance, infusing luxury, escapism, and artistry into every bottle.

ABOUT ANTHROPOLOGIE:

A unique lifestyle brand, Anthropologie is in constant conversation with our thoughtful, creative-minded community, and we take pride in our connection with individuals who prioritize self-expression and are in active pursuit of inspiration. We are committed to exceeding our customer's expectations in unexpected, personalized ways. Over the years, our product offering has expanded to encompass apparel, shoes, accessories, activewear, bridal, beauty, wellness, furniture, home décor, garden (through our sister brand terrain), and so much more, the majority of which is available only at Anthropologie. Founded in 1992, Anthropologie now ships to over 100 countries (through www.anthropologie.com ) and operates more than 200 stores around the world.

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KEYWORD: UNITED STATES NORTH AMERICA NEW YORK

INDUSTRY KEYWORD: FASHION ONLINE RETAIL RETAIL LUXURY HOME GOODS SPECIALTY

SOURCE: Glasshouse Fragrances

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PUB: 10/16/2025 06:15 AM/DISC: 10/16/2025 06:14 AM

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