Canadian Period Care Company Ranks Among Top 20 Fastest-Growing Companies in Canada

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VICTORIA, British Columbia--(BUSINESS WIRE)--Nov 4, 2025--

Certified B Corp and social enterprise joni has been named one of Canada’s Top Growing Companies by The Globe and Mail’sReport on Business, earning the #19 spot out of 400 businesses recognized for outstanding growth in 2025. This national recognition follows joni’s recent placement at #59 in the provincial rankings edition for British Columbia in the consumer product category, driven by a verified three-year growth of 2,153%.

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Elevating accessibility: The joni Model V Smart Dispenser is the face of growth as period care company joni is named one of Canada's Top 20 Fastest Growing Companies. The award-winning Model V provides free, sustainable menstrual products, smart inventory tracking, and a modern design that drives equitable access and business efficiency across North America.

Founded by Linda Biggs and Jayesh Vekariya, joni has become a leading voice for sustainable and equitable access to period care. The company’s rapid growth has been driven by both its consumer and commercial channels, particularly its innovative smart dispenser, the first of its kind designed to provide free, accessible period care in public spaces.

“This recognition is significant for a woman-led, immigrant-led Canadian company,” said joni co-founder and CEO Linda Biggs. “It shows that social impact and economic growth can go hand in hand. Our goal has always been to prove that a business model rooted in equity and sustainability is not just possible, it is scalable.”

joni’s rise comes as public awareness around menstrual equity continues to grow. The company partners with schools, workplaces, janitorial companies, property managers and municipalities across the country to make period products as accessible as toilet paper, a shift that is changing the conversation around inclusive public health infrastructure.

In addition to its ranking, joni recently reached a major social impact milestone, donating its one millionth period product. Through its two per cent giveback model, the company works with community partners across Canada to make sure that essential products reach those who need them most.

“We are proud that our B Corp-certification keeps us accountable to the communities we serve,” said Biggs. “As more brands start talking about purpose, we believe transparency and third-party verification matter more than ever to avoid purpose-washing.”

joni’s growth highlights the increasing demand for ethical, tech-enabled solutions in women’s health. As the company looks ahead, it plans to continue expanding its product range, including the upcoming launch of joni period underwear, making it the only Canadian brand to offer both disposable and reusable period care options.

“From smart dispensers to sustainable underwear, our mission remains the same,” added Biggs. “To make period care equitable, sustainable, and accessible for everyone.”

About joni

Founded in 2020 and headquartered in Victoria, British Columbia, joni is a Canadian B Corp-certified period care company creating innovative, sustainable products designed for impact. Through its consumer and commercial product lines, joni champions menstrual equity and accessibility, ensuring that period care is available wherever it is needed most. With a commitment to donating a minimum of 2 per cent of revenues, joni has provided over one million products to communities across Canada. Learn more at getjoni.com or follow @getjoni on LinkedIn.

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KEYWORD: NORTH AMERICA CANADA

INDUSTRY KEYWORD: ENVIRONMENT TECHNOLOGY WOMEN OTHER RETAIL OTHER TECHNOLOGY SUSTAINABILITY GENERAL HEALTH CONSUMER HEALTH RETAIL

SOURCE: joni

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PUB: 11/04/2025 09:04 AM/DISC: 11/04/2025 09:05 AM

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