CORA Loyalty Launches Points-at-Work to Reward and Incentivize Channel Sales

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WARMINSTER, Pa.--(BUSINESS WIRE)--Sep 30, 2025--

CORA Loyalty, the loyalty portfolio arm of CORA Group (“CORA”), today announced the launch of Points-at-Work, a modern loyalty platform that helps businesses incentivize and reward partners, distributors, and employees. The cloud-based, configurable, and rapidly deployable platform is the next evolution of Vanson Technology Services’ legacy channel rewards platform, backed by more than 27 years of expertise across international verticals including the manufacturing, retail, beauty, and food industries.

Points-at-Work allows businesses to target specific business needs, such as incentivizing deal sales and employee performance, or encouraging consumer buying by retail distributors at the point of sale. It tracks progress and adjusts incentives to maximize impact. Enhancing the targeting and timeliness of the rewards ensures they are well aligned with strategic business goals for growth and retention. In turn, employees, dealers, retail partners and distributors feel valued when their performance is recognized and rewarded.

Points-at-Work supports reward programs of all sizes, from simple gift cards to complex, multi-currency programs with custom tiers and promotions. Businesses build and launch their programs within a few months, personalizing the experience to their brand and audience. Reward options can be redeemed in real time and include: merchandise from thousands of global brands; digital and physical gift cards; prepaid rewards cards; event tickets; travel experiences; and even the businesses’ own products. The platform integrates easily into existing portals or new digital experiences with complete data control and flexibility, allowing for easy changes and campaigns.

“Strengthening connections and building brand loyalty requires more personalization and timeliness than ever before,” said Becky Hill, President of Vanson Technologies. “Points-at-Work has been redesigned from the ground up to help businesses reward the people who drive their growth. In turn, it motivates performance and delivers measurable results, creating a true win-win for companies and their partner and distributor networks. We’re proud to offer a modern, configurable and scalable platform that makes this possible.”

The Points-at-Work platform is designed for businesses across industries. Vanson Technology Services’ existing client base will be gradually transitioned to the new platform.

Points-at-Work is a unique addition to the CORA Loyalty portfolio, which also includes the enterprise loyalty platform and services provided by Carlson Marketing Solutions and the e-commerce fulfillment engine of RewardOps. The CORA Loyalty portfolio benefits from synergies at leadership level as well as shared support, domain expertise, operational efficiencies, and innovation. This structure, along with the “buy and hold forever” philosophy of the parent company, Constellation Software, distinguishes CORA Loyalty as a stable loyalty technology and services business with innovative solutions and a vision for the future.

About CORA Group

CORA Group is a collective organization redefining advancement through the acquisition, strengthening, and growth of over 30 independent software brands worldwide. Our roots in construction and food service have expanded to include debt collection & recovery, wine/spirits, moving/storage, loyalty, legal, and long-term care verticals. Today, we are proud to serve over 50,000 customers in 10+ markets with industry-leading enterprise software and related services. CORA Group operates as one of the primary operating groups under Jonas Software, a subsidiary of Constellation Software Inc. This relationship reinforces CORA’s commitment to delivering industry-leading solutions and benefiting from the extensive resources and support provided by Jonas Software and Constellation Software Inc.

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CONTACT: Sabina Andrei, 678-435-5580

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KEYWORD: NORTH AMERICA UNITED STATES AUSTRALIA AUSTRALIA/OCEANIA NEW ZEALAND PENNSYLVANIA

INDUSTRY KEYWORD: SOFTWARE OTHER RETAIL HUMAN RESOURCES PROFESSIONAL SERVICES TECHNOLOGY ONLINE RETAIL RETAIL BUSINESS

SOURCE: CORA Loyalty

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PUB: 09/30/2025 08:03 AM/DISC: 09/30/2025 08:03 AM

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